Advertising, representation and social media: Maintaining trust
This training is intended for brokers authorized to work in:
- Residential real estate brokerage
- Commercial real estate brokerage
- Mortgage brokerage
Note: to find out if this training is one of the mandatory training activities you must complete, see your customized training path page. If this training is not included, you may still complete it. The CEUs earned will be counted for your elective training activities.
Nowadays, people are no longer afraid of using social media. These are platforms for exchange, discussion and dissemination that are now part of the tools necessary for broker and agency advertising. However, caution is required because the social nature of these media means that each exchanged comment can become public.
This training is an invitation to a common approach for improving advertising and representation practices on social media. By doing this together we can improve the level of consumer trust.
Remedying some advertising and client representation behaviours on social media that go against ethics, professional conduct or the principle of legality.
Understanding one’s professional advertising acts from the perspective of trust.
Social media and professionalism
Evaluation of advertising from the perspective of trust
Agency policy on the use of social media
You have any questions?
Offering you quality training activities on topics that interest you is an ongoing concern of our team. You can help us in this regard! Regardless of your area of practice, send us your questions, comments and topics you would like us to cover in trainings.
The Organisme d’autoréglementation du courtage immobilier du Québec (OACIQ) ensures the protection of members of the public who enlist the services of real estate and mortgage brokerage professionals governed by the Real Estate Brokerage Act.