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Introduction
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- Inclusion of an audio summary of the full content of the guideline.
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Section 1
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- Clarification of the measures to be taken regarding advertising following a revocation or suspension of a permit
- Addition of a box on the prohibition to entrust activities to an unlicensed person, with concrete examples.
- Key questions to encourage brokers to think carefully before creating any form of advertising.
- Creation of a separate section to clarify the obligation to have a valid brokerage contract in effect prior to any advertising.
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Section 2
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- Audio summary*
- Summary tables of mandatory representation statements.
- Clarification of the terms governing the use of titles, education, and affiliations.
- Clarification of non-compliant practices regarding the accumulation of years of experience and the counting of transactions.
- Inclusion of visual examples.
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Section 3
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- Audio summary*
- Clarification of solicitation rules to prevent practices that are incompatible with professional obligations.
- Incorporation of rules to govern the use of external services, including automated tools, to prevent risks associated with non-compliant practices, supported by examples.
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Section 4
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- Key questions to encourage brokers to think carefully before creating a promotion or offering gifts.
- Reference to the article Promoting one’s services: Reminder of rules to follow.
- A summary table presenting practical “do’s and don’ts” examples to facilitate implementation.
- Incorporation of rules on the limits and risks associated with promotion.
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Section 5
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- Consolidation and simplification of the prohibited concepts of performance and sales guarantees into a single, coherent section.
- Explicit clarification that these practices are prohibited due to the risk of conflicts of interest.
- Inclusion of visual examples.
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Section 6
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- Audio summary*
- Clarification of the rules surrounding the sharing of listings that do not belong to a real estate broker.
- Summary table outlining the requirements to be taken into account when completing the description sheet for an information listing service.
- Creation of a separate section to set out guidelines for the use of artificial intelligence in advertising.
- Inclusion of visual examples.
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Section 7
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- Clarification of the prohibition on disclosing the sale price of a property or any information from which it can be deduced.
- Clarification of how the number of days is calculated (“sold in X days”).
- Creation of a separate section for advertising after the signing of the deed of sale.
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Sections 8
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- Clarification of the responsibilities of the agency and the executive officer in overseeing solicitation, promotion, and advertising practices.
- Summary table in the form of key questions to encourage reflection and support the assessment of supervisory practices: process, organization, consistency, risk management, compliance.
- Inclusion of visual examples.
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Toolkit
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- This new section contains links and resources related to the most frequently asked questions about solicitation, promotion, and advertising.
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