The OACIQ unveils its employer brand
Express your true nature!


Brossard, March 11, 2024 — The skills and strengths of its employees, represented by their totem animal, are at the heart of the very first employer brand of the l’Organisme d’autoréglementation du courtage immobilier du Québec (OACIQ).

An original approach

In line with the annual awareness campaign "It's in our nature", the campaign to be rolled out on social media in March features employees, each one associated with a value symbolized by a shaded animal personifying that value.

This original concept stems from a unifying totemization activity, carried out by all OACIQ employees, whose principle is to define the animal and the quality that best represent them. Meanwhile, cultural workshops were held in 2023 to gain a better understanding of employee expectations and redefine organizational values.

Values at the heart of employer brand

The OACIQ's core values — Leadership, Competence, Integrity, Collaboration and Accountability — are the foundation of the employer brand campaign. Designed to attract and retain the best talents, the employer brand makes OACIQ employees true ambassadors and invites candidates to join an environment where everyone can express their true nature, while sharing common values.

"We have chosen to put our employees at the heart of our employer brand because they embody our values, mission and ambitions. The aim of this campaign is to strengthen employees' sense of belonging and help candidates identify with the OACIQ's organizational culture," explains Nadine Lindsay, President and Chief Executive Officer of the OACIQ. "We are particularly proud of this project because it was entirely carried out by our internal teams.”

A unique employee experience

The OACIQ's employer brand reflects the Organization's commitment to providing a remarkable employee experience, characterized by eight distinctive advantages:

  • Collaboration and teamwork
  • Professional development
  • Work/life balance
  • Stimulating work environment
  • Concern for health and well-being
  • Celebrations and festivities that foster strong relationships between employees
  • Concern for the environment
  • Social responsibility

A series of videos featuring employees will be posted on our social networks in the next few days, as well as on our website. These resources make it easier to understand the culture, values and career opportunities at the OACIQ.

About the OACIQ
The Organisme d’autoréglementation du courtage immobilier du Québec  (OACIQ) ensures the protection of members of the public who enlist the services of real estate brokerage professionals governed by the Real Estate Brokerage Act. It is a member of the Real Estate Regulators of Canada (RERC), a body that brings together all Canadian regulators in the area of real estate brokerage, building inspection, and co-ownership property management for some provinces.

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Last updated on: March 11, 2024
Numéro d'article: 266193